Informal groups cannot be wished away. It is an integral part of any organization. If that be the case, it may be wise to informalize the work setting. Or align goals of informal group to the organizational needs. The latter, in my view, will work wonders.
As to the question of how to align goals of informal group to organization’s needs, the following may help.
Influencing the norms of the group can influence goals of the group. Most norms in groups are enforced to ensure group survival. (Group Norms in Organizations)
o Demonstrating/illustrating ill-effects of deviant group norms on its survival can be a very effective in this regard.
o Leadership change affects group norms as well.
However, there are no perfect answers.
A systematic change process to bring about normative change consists of six steps: (Accel-Team)
o Demonstrate the importance of norms in achieving organizational and group/ team effectiveness.
o Create positive norm goals through cooperative effort.
o Establish normative change priorities.
o Determine a plan of action to bring about change.
o Implement and monitor the change strategy.
o Review the effectiveness of the strategy periodically and modify where necessary.
Following links are quite interesting:
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o Do You Know How Your Group Works? (myventurepad.com)
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